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Marketing

Senior Living Marketing Ideas | Apircus Senior Living

Senior Living Marketing Ideas

Demand for senior living communities is on the rise today. This is because the main market for these senior living communities is the baby boomer generation, who are all reaching their retirement age. With demand expected to continue on the rise over the next couple of years, there has never been a better time to […]
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Ways to Increase Revenue at Your Senior Living Facility | Apricus Senior Living

Ways to Increase Revenue at Your Senior Living Facility

Running a senior living facility is challenging. You need to focus on the safety and comfort of your guests. You also need to think of marketing your business. Planning is essential since the number of residents in these facilities has gone down due to the pandemic. Senior living management requires more than caring for your […]
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How Do You Market a Memory Care Facility | Apricus Senior Living

How Do You Market a Memory Care Facility?

The population of older adults in the United States aged 65 and above has shown a steady increase over the last couple of years. From 1950 to 2020, the population of seniors grew from around 8% to 16.9%. That’s not just because of the Baby Boomer Generation, but also because of innovations in healthcare that […]
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What Is a Feasibility Study | Apricus Senior Living

What Is a Feasibility Study?

Every business venture starts with a plan. However, it is a sad truth that most businesses fail rapidly. The Bureau of Labor Statistics reported that new establishments begin to fail from year one to year six. Their chart shows a plummeting success rate that slides from 100% rapidly to 70% around year three. Why is […]
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Investing in Senior Living Facilities Is It Worth it | Apricus Senior Living

Investing in Senior Living Facilities: Is It Worth it?

Senior living facilities have been sprouting everywhere. In almost every state, there are a couple of senior care communities or at least being constructed. One reason for this is that baby boomers are reaching retirement age every day in the thousands. We expect this trend to continue for the coming years, driving demand for senior […]
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10 Fun and Enriching Activities for Senior Living Facilities | Apricus Senior Living

10 Fun and Enriching Activities for Senior Living Facilities

When younger people think about senior living facilities, the first thing that comes to their mind is a group of seniors playing bingo or trying to solve a crossword puzzle. However, there’s no reason for senior living to be so boring.  If anything, one’s senior years should be about doing fun activities that engage both […]
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How to Generate Leads for Senior Living Facilities | Apricus Senior Living

How to Generate Leads for Senior Living Facilities

The senior living facility industry is experiencing a surge as Baby Boomers are retiring, and there’s a lot of them. At some point, they and their loved ones will begin looking for facilities that can take care of their needs, especially those with underlying medical conditions.  That’s why there’s no time like now to market […]
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Do I Need Social Media for My Senior Housing Facility | Apricus Senior Living

Do I Need Social Media for My Senior Housing Facility?

Is investing in senior housing a good idea? Absolutely! It’s a common mistake to think that just because  senior housing facilities or retirement communities deal with an older clientele, they don’t need to have a social media presence.  In truth, social media can help your facility in lots of ways. For one, it reinforces brand […]
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Our Top 10 Senior Living Marketing Ideas for Retirement Communities | Apricus Senior Living

Our Top 10 Senior Living Marketing Ideas for Retirement Communities

Retirement is the time to sit back, relax and be free of worries. Retirement communities are a great way to make that happen. As with any venture, however, proper marketing is crucial to getting the word out there and bringing in new clients.  For senior living communities, however, marketing needs a certain degree of finesse […]
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