The population of older adults in the United States aged 65 and above has shown a steady increase over the last couple of years. From 1950 to 2020, the population of seniors grew from around 8% to 16.9%. That’s not just because of the Baby Boomer Generation, but also because of innovations in healthcare that life expectancy has dramatically increased.
This huge market is why the need for senior care programs like assisted living and memory care facilities is expected to double in the following years. However, marketing these memory care facilities can be a tricky subject to broach. More often than not, the target market of memory care facilities can be reluctant to sign up. This means, above everything, your marketing message must be direct and persuasive.
Fine-Tuning Your Marketing Efforts in the Senior Care Space
The main selling point of memory care facilities is that they provide specialized care through trained personnel to dementia or Alzheimer’s patients. However, patients and their families will be looking for more than that. They’ll want to make sure that the care facility has a safe environment, provides engaging activities, and delivers the needed medical care for the patient.
Asking the families of seniors to leave them in your care can be a touchy subject — and understandably so. But with effective marketing strategies and sufficient education, you can make the process easier and address any concerns that they may have.
With that in mind, here are some ways that you can market memory care facilities effectively.
Establish Your Credibility
Showing your expertise through blog and video posts won’t just build your credibility. You’ll also educate your target audience that memory care can be the best option for their loved ones. Through this channel, you can also establish your care facility as the industry standard in your area.
How you present your memory care facility through the pictures you use is important in making a good impression. Ensure that professionals take the photographs and that the materials will resonate with the family and the patient.
Spread the Word
Make people aware of your memory care facility through different channels like radios, TV, social media, email marketing, and traditional pamphlets and posters. The goal is to become a household name that people automatically think about your facility when they hear memory care facilities.
If you’re still asking, Do I Need Social Media for My Senior Housing Facility? Then, this article will tell you why you need social media for your memory care facility too.
Give a Video Tour
Videos are one of the most effective marketing strategies. It’s also a great way to market to internet users as they enjoy video content. About 85% of all internet users in the United States watched online content monthly. Giving a video tour of your memory care facility online can increase engagement from your target audience. It can also be a commitment-free tour for prospective clients.
Use Reviews from Residents and Their Families
Reviews from satisfied residents and their families can put prospective seniors and their loved ones at ease knowing that other people trust your facility. You can place these reviews and testimonials on a significant portion of your website to be easily found. You can also put them on your brochures or posters.
Provide High Quality of Care
Seniors and their families will be making a decision that’s more on the emotional side. That’s why most families won’t choose a care facility as if they’re choosing a piece of real estate. Families put compassion, quality of care, and attentiveness on the top of their list when looking for a facility for their aged family members.
Marketing a memory care facility may require less traditional marketing strategies due to the emotional weight the decision holds in families. It will require more dedication from the facility to establish trust in its prospective residents and their families.
Are you looking for more effective ways to manage or promote your senior care facility? Turn to Apricus today. We are a seasoned leader in the senior living industry and can help you position your facility for better growth and an improved bottom line. Give us a call today, and we’ll be more than happy to assist you or answer questions.